In an earlier blog, I wrote about how to set objectives for exhibitions, conferences and events. Since then I’ve received a few requests asking for more specific ideas about what those event objectives should be. I wrote this blog to help.

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Whether your appearance at an event has been a stunning success or a disappointing failure (and the majority fall somewhere in-between), it’s always a good idea to have an event post-mortem. But how do you get the answers you need without raising hackles?

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