This time last week were preparing to transport Kryolan Professional Make-Up’s display to Manchester Central, for the Professional Beauty North (PB North) exhibition. With nearly 600 world-famous brands appearing, it was important Kryolan’s stand made the right impression – beyond the purely cosmetic.
The Professional Beauty events showcase the latest developments in nail and skincare, make-up, waxing and tanning. They also include a special convention for salon and spa owners.
Kyronlan, a family-owned German company, specialises in make-up for professional make-up artists working in theatre, film and special effects. With more than 16,000 products, all of which are manufactured by the firm, they can also supply private customers who want professional quality cosmetics.
With this strong brand and a 70-year history, Kryolan doesn’t leave its appearance at events like Professional Beauty to chance.
So, we were delighted to once again be selected as their event and exhibition transport provider of choice for this event.
A modular display needing specialist event and exhibition transport
The display was a modular stand designed to showcase a small selection of Kryolan’s products and highlight the fact the company can provide cosmetics and equipment for a wide range of skin types and tones. A marble-effect heavy-duty base stand helped the smaller products stand out, whilst remaining within arm’s reach of the demonstrators. A multi-layered backdrop used a combination of striking imagery, brand statements and spaces for high-end goods such as professional make-up cases to attract and maintain attention.
After investing in the design and construction of the display, Kryolan entrusted to us the entire project management of exhibition transport and logistics. This included collection and delivery to the venue, the on-site transfer, putting up the stand, including handling the lighting and electrics, and dismantling and returning the stand at the end of the event.
The challenges of providing event and exhibition transport need the skills a specialist logistics provider and meticulous attention to detail. As always, we ensured members of our team were available at the start of the event to address any concerns and finalise collection at the end of the last day.
The event went very well for Kryolan and we look forward to working with them at future exhibitions, including Professional Beauty London in February.