During our recent excursion to Düsseldorf for the Make-up Artist Design Show 2018 (#MADS2018), I thought it might be interesting to share the process of how we delivered and constructed an eye-catching stand for our friends at Kryolan. So armed with my trusty camera phone I took a few snaps to give an idea of how exhibition stand delivery and build works.
In an earlier blog, I wrote about how to set objectives for exhibitions, conferences and events. Since then I’ve received a few requests asking for more specific ideas about what those event objectives should be. I wrote this blog to help.
Whether your appearance at an event has been a stunning success or a disappointing failure (and the majority fall somewhere in-between), it’s always a good idea to have an event post-mortem. But how do you get the answers you need without raising hackles?
As the big man in red was preparing for what must be the world’s greatest logistical challenge, the team here at Bill Bowden Event Logistics have been working on our biggest consignment of the year.
Often they are just different ways of describing the same thing: the handling, delivery and storage of displays and collateral for events. These materials are collectively known as event or exhibition freight.
This time last week were preparing to transport Kryolan Professional Make-Up’s display to Manchester Central, for the Professional Beauty North (PB North) exhibition. With nearly 600 world-famous brands appearing, it was important Kryolan’s stand made the right impression – beyond the purely cosmetic.
Job fairs, trade shows, exhibitions are a great way of promoting your brand and driving business to your company. They present opportunities to build personal relationships that are beyond the capability of digital marketing or phone and email contact.
In other blogs, we share ideas about what you can do to increase your chance of success. In this one, we look at five all too common mistakes you’re far too smart to make!
Of all the planning involved in arranging a display at a conference or exhibition, how to get the stand to the venue is often left until late in the day. Usually, this is because people think they can do it themselves.
One event logistics supplier is pretty much like another, aren’t they? When we asked our clients about what has frustrated them about some other providers, it soon became clear that some of the things we might take for granted aren’t always that common.